HISTORY
In the beginning, there were writers, buskers, jugglers, and anyone else who had made the natural journey to the performance stage where they could demonstrate their skills and talent, even if just for a moment. A moment, just enough time for a fleeting glance by passersby, perhaps a smile, the average period of time each of us has to be famous and enjoy the bright lights of the stage. A moment of fame. Just a moment. Such little time really, if you consider the expectations of reality show contestants and dancers. Just the battering of an eyelid, hardly enough time to soak it all in.

PHILOSOPHY
All the communicative force of artistic movements born in the streets, combined with the histrionic and irreverent creativity which only contemporary youths can provide, has been "concentrated" - and never before has a term been more appropriate - in a tin of tomato soup, the effigy of this new brand and the benchmark for a new lifestyle, which promises to infiltrate the trends of today, and those of tomorrow.

PRODUCTION
Today, thanks to those who continue to wager that art can also be worn, "Tomato Soup" has become a colourful clothing line, a brand representing all those who look for success in the streets, for those who feel famous even when the cameras are off, for those who want to make that moment last a lifetime.